Like many other automakers, Ford is looking to boost sales of its electric vehicles, and believes that pushing managers to buy the Mustang Mach-E or F-150 Lightning could help.
Ford currently operates a leasing program for current and former managers that allows them to purchase one or two leased vehicles before being able to order an additional vehicle. In the past, thousands of Ford managers across the U.S. could choose an optional vehicle, but now it must be exclusively the Mustang Mach-E or the F-150 Lightning.
The company believes that the program for the distribution of electric cars will help increase their sales, thanks to which more people will get acquainted with the new products of the brand.
“Encouraging our employees to drive an electric car through the add-on program allows them to experience first-hand how easy it is and better share their experience with friends and family – a key way to improve exposure to new technologies”– told Reuters a Ford representative.
Ford did not say how many managers can get the keys to the Mustang Mach-E or the F-150 Lightning. Each model leased to a manager will be considered a sale to Ford.