The world of advertising can be very peculiar, and real wars often break out between car manufacturers. One such example happened in Great Britain, where Renault, trying to promote the new electric crossover Scenic E-Tech, decided to challenge Tesla.
The company installed digital billboards that featured its SUV along with an article headline from local publication “AutoExpress”who said the following:
“The new Renault Scenic puts the Tesla Model Y at a disadvantage thanks to its price and range.”
These billboards were specially placed next to electric filling stations so that they could be seen by the owners Tesla electric cars.
Renault's press release explainsthat this bold move “will definitely give Tesla owners food for thought.”
The range of the Renault Scenic E-Tech is 600 kilometers, which is 40 kilometers more than that of the Tesla Model Y in the most expensive version.
At the same time, the French car is about 5 thousand pounds cheaper than its American competitor. Thus, in this aggressive advertisement, Renault marketers do not exaggerate, but simply state the facts.