The CEO of the American company Rivian, Robert Scaringe, shared his opinion about the reasons for the slowdown in the growth of the electric car industry. About this Fortune reports.
He believes that the segment will continue to develop, but for this there must be more diversity in the market. According to Scarinj, analysts are misinterpreting the decline in growth. Some believe that electric cars have failed to succeed, but the key problem, he says, is limited choice.
For example, in the segment of electric cars costing less than $50,000, the competition is too low. Today, Tesla electric cars dominate, including the Model 3 and Model Y. There are few manufacturers that offer decent alternatives.
This state of affairs creates a gap between electric cars and gasoline cars, where the choice is much wider. Because of this, many buyers are forced to choose Tesla, even if it does not completely meet their preferences. To remedy the situation, Rivian plans to launch the $45,000 R2 in 2026.