The company, which previously set a goal of reaching 80% of electric car sales by 2030, now specifies that this figure will depend on consumer demand and the development of the industry.
“The transition to electric cars is taking longer than we thought five years ago” – it is said in a statement from Porsche. – “Our product strategy is built in such a way that by 2030 we will be able to deliver more than 80% of our cars fully electric – depending on consumer demand and the development of electric mobility.”
Executives at automakers such as Mercedes-Benz and Renault have also admitted that earlier targets for electric car sales were too ambitious. Customers are still reluctant to switch to cars with electric engines, preferring gasoline ones.
Porsche is facing low sales of electric cars this year and notes significant differences in demand in its three key markets: China, Europe and the US. In China, demand for electric vehicles is significantly higher than in other regions, in Europe it is growing more slowly, and in the US it remains uneven.
The company emphasizes the importance of its “dual strategy”, which includes the development of both internal combustion engines and electrified vehicles. Porsche recognizes that adapting to electric vehicles will take time and further effort.
These changes in strategy emphasize that the transition to electric vehicles will depend not only on technological advances, but also on the willingness of consumers to adopt new vehicles. Porsche will continue to work to offer a variety of options that meet the different needs of the market.